Posts Tagged ‘Website Design’
Dave Naylor from Bronco on Competitor Analysis
Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. Then analyse the data. Bronco now have an in-house tool which they use instead of Google, which compares ranking, traffic, PPC data and click through, giving an idea of what you can hope to achieve out of ranking for specific SERP positions. This is then checked on a monthly basis. This produces a visibility / opportunity ’score’. Damn I would love to have access to this tool he is showing, I will definitely be following Dave up on that!
The next stage of analysing this data is mining all of the backlinks of the same competitors – using a range of sources including Yahoo, Majestic, Linkscape and his own index.
Dave on the fact that Bronco are a small boutique “We’re like the SAS” – small, specialist and targeted 