Posts Tagged ‘Search Engine Optimisation’
A process procedure which increases the quantity of web traffic to a certain website due to a search engine is popularly known as Search engine optimisation. It is preferred that your website should appear on the opening page of a search engine results when any user searches a certain keyword associated to the website all across the globe.
A SEO Services can be focussed on dissimilar kinds of search, which may incorporate an image search, a video exploration or a narrow search. The appropriate words to search engine optimisation is that it provides web presence to a website.
There are many benefits of selecting for a SEO Company including the following:
Dave Naylor from Bronco on Competitor Analysis
Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. Then analyse the data. Bronco now have an in-house tool which they use instead of Google, which compares ranking, traffic, PPC data and click through, giving an idea of what you can hope to achieve out of ranking for specific SERP positions. This is then checked on a monthly basis. This produces a visibility / opportunity ’score’. Damn I would love to have access to this tool he is showing, I will definitely be following Dave up on that!
The next stage of analysing this data is mining all of the backlinks of the same competitors – using a range of sources including Yahoo, Majestic, Linkscape and his own index.
Dave on the fact that Bronco are a small boutique “We’re like the SAS” – small, specialist and targeted 
Not long ago Wired Sussex were due to hold the ‘Make it into Media’ event, which was being held at the Corn Exchange, Brighton and Fresh Egg had been invited to attend. The event featured media companies from all over Sussex and was a sort of jobs fair, where anyone could come to get advice about making it into the industry, and even pick up a few leads and contacts.
The HR manager Annie Marshall and I set up a stand at the event and about midway through the day I took to the stage to give a presentation on how I got into Search Engine Optimisation and to give my advice on the best paths into the industry.
Now we all know that the East Sussex town of Brighton is well known for it’s number of creative and media talent gurus. But even so, both Annie and I were blown away by the energy and enthusiasm that the attendees displayed. They were mainly made up of students and graduates looking to break into media, but there was also a real mix of older industry professionals, some just curious about what is going on in ‘new media’, and many actively looking to make the transition from print to digital.