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When you go onto the internet looking for information what is the first thing that you do? Do you go directly to the website that you are looking for, magically pulled there by your subconscious who, coincidentally, just happed to know the web address of the site?
No way! You, and every other of the more than million searchers around the world, head straight to your favorite search engine to get help. With a few words or phrases, or maybe even a whole sentence that you type in, you have the search engine doing all the work for you. It guides you, as if by magic, to various web pages that will probably have what you need.
The words you typed into the search engine are what are known as keywords, and they are what are going to direct your consumer market to you when you launch an AdWords campaign. It is important that these keywords be as specific as possible without completely alienating the portion of the consumer market which has no idea that your service or product exists.
Internet marketers everywhere are familiar with these words. Google’s Adwords and Adsense are recent comers to the internet marketing venue. People are lining up wanting to join the ranks of Google users. You can see pamphlets and ebooks all over telling of the virtues of these marketing scenes. They call to all to come and get involved in internet marketing and the benefits of having that career.
What is AdSense? What is AdWords? Are they the same thing? What differences are there? These are details that need too be discovered but the information is often not given by the fanatics out to get converts. It is surprising the number of gaps in the information. Information is one thing an internet marketer cannot be short on.
The whole idea is really very simple. When someone goes on google and types a few words into the search bar, this lets Google to show them options where to look for information. The words used in the search bar are then known as keywords.
Google Adwords and AdSense have become the rage in internet marketing, enough so that many have forgotten there are other means of advertising which can be equally successful and require the investment of much smaller amounts of capital.
For those who are unfamiliar with the method AdWords is what is known as a pay per click marketing venture; every time the advertisement is viewed the advertiser is charged a small fee.
Fees for pay-per-click are normally well under one dollar. But these small fees quickly combine to represent a lot of money. This happens more rapidly when the keywords that are used are very popular and general and create higher than average false leads. This method is a gamble and like casino gambling it is very easy to eat up a large advertising budget.
The ABCs to Succeed using Adwords
A) Always make keyword selections that are directly relative to what you are offering. There will be a temptation to use a keyword selection tool and make your choices from the top five because they might possibly relate. Don’t give in to temptation. Focus all your efforts directly at your target demographics. You can’t do that with random aimless keywords.
B) Before you finalize your keywords be sure that they meet the qualifications. Is it broad enough that it could be used by the average consumer as they search? At the same time, is it sufficiently specific that it won’t attract an abundance of dead end leads? You have to pay for those clicks whether they bring you money or not. This is pay-per-click. Once you have made the requisite efforts, and you have a high click through rate, if you are not converting those to sales you will speedily see your advertising dollars flowing down the drain.
C) Carefully consider the amount of money you are willing to bid for a keyword. Search engines are very intelligent; they know that they are going to make the most amount of profit for themselves from the ads whose creators are willing to pay the greatest sums per click. This means that these ads are going to be the ones that turn up at the top of the “Sponsored links” and are going to be the ones who receive the most visibility. Visibility equals traffic, which in a Utopian society would be great for both of you; you place the highest bid on a keyword, the search engine puts the keyword on top of the list and voila! instant profit for both of you.
Do you want your sites to click and convert better for you? The “peel and stick” method is the answer. It’s just that this time you’re not “peeling and sticking” keywords; you’re “peeling and sticking” targeted web sites. This way your ads more closely match the content of the sites that you’re advertising on.
You delete a web site from one ad group, insert it into a new ad group, and write an ad that matches the thinking of the folks who are coming from that site or group of sites. That’s means you want to understand the people who are coming from those sites: their hang-ups, their psychology, their wants. Then again, that’s exactly what you do with keywords, isn’t it?
Because with site-targeted ads you’re no longer mixing results and statistics from regular Google, search, and AdSense traffic, when you create ads and they start to show, the comparison with any other ads you’ve been showing is direct, apples-to-apples. You can compare the clickthrough rate of one ad with the click-through rate of another without having to factor in all of the vastly different types of places that it’s being served.
In summer of 2005, Google advertisers panicked as Google started implementing a new policy of keyword status. Every keyword in Google’s system now has a minimum required bid. It can vary wildly, from two cents up to a dollar or more in some markets.
If you won’t pay that minimum for a particular keyword, Google will simply put your keyword on inactive status and won’t show your ad when folks search on that term. Agree to bid the required amount or higher, and your ads will show.
Many watched as their precious five-cent minimum bids got jacked up to ten and twenty cents and more. Some who based their entire selling strategy on this minimum price thought it would kill their business.
This is the moment for you to boil down your message to its most pertinent element. Now you may believe you have it trimmed down, but have you let your clients know the reason they should buy from you?
This could be the most important part in your AdWords management. Because this is the ingredient in marketing that trumps all others. With this ingredient, everything in marketing gets easy. Without it, people wander around in an aimless stupor for years.
What’s this marvelous thing this Ingredient? Basically, it is having an exceptional answer to this question:
Nothing can be more aggravating than to create a website then have to wait for people to “stumble” upon it. It is about as fun as watching your clothes dry. This is the reason why managing your Pay-per-click is a fundamental aspect of the online world.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google’s system is stunning.
Don’t be in a hurry. Being hasty can lead to big trouble.
You can grab your client’s attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords.
The one thing that you can do that will draw clients to you is to show them that you know just what they like. This is like joining a conversation in his head, telling him what his day was like, what it is like to be him. When you flow right into his mind and talk his talk and walk his walk, showing him you know what things are important to him. When he sees this that is when he will listen to you.
The keywords people use come from those conversations in their minds that they are having. If your ad repeats to them the things that they are thinking, then you will spark their interests. By having keywords in the headline and in the body and the URL of your ad, you are using good strong advertising strategies.
People are drawn to you when you’re relevant. The formula for success on Google is relevance. When you’re relevant, people will click on your ads, Google will explicitly reward you for it, your costs will drop, and your profits will grow.
If you are the businessman, paying out the cash yourself, risking everything, with your charge card being drawn on each month to pay for all those clicks, you won’t waste time with self-importance. Your customers don’t want to mess with it either. The place that tells this tale the best is with your AdWords management. When you are the one risking it all, what gets clicks and what doesn’t is a very fascinating topic.
Google Rewards You For Relevance
Why is it that one group of internet marketers make money from their client list with facility and other marketers can barely make a dollar or two?
One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in another of my articles.
Another key is offering something they can’t keep themselves from accepting. It took a great amount of trial and error til I got the formula just right, and getting up in front of an audience and telling about it and the profits I made from emails was daunting.
My record offering to a live audience is over $95,000 dollars on a weekendpretty good for only my list and not with JV partners or any affiliate action.