Author Archive
I have worked in many large corporations. I have yet to see anyone with the business instincts of cartoonist Rick London. He started with nothing, he knew nothing of the world of cartooning, and within ten years in it, he was and is at the top. This is how he did it.
Rick focused his cartoons into themes, usually different business themes from law to science to medicine. He also utilized society such as relationships, sports, war, philosophy, religion, etc. Anything that was a topic of interest in which journals were published, Rick wrote cartoons in that arena. He made call after call. He knew it was a numbers game. After a hundred calls a day, he usually made a sale or two. He was building his portfolio and bringing in a few shekels for beans and rice.
Rick was a master of barter. Where he learned it, I will never know. Since a lot of his clients had little or no budget, Rick bartered with them. I cannot think of a product he did not have. All he did was pick up the phone and if they said no, regarding paying for a cartoon, Rick would give them the cartoon at full value for half a barter back. Rick was “out nothing”; the cartoon would have sat on the Internet and still did. The publisher or webmaster simply got nonexclusive rights to it, and Rick got real retail goods, food, vitamins, and even a wardrobe. He almost made a deal for a car once. Though he had no formal education, his marketing skills were magic.