The big secret with AdWords is that once you know what you are doing.. you’ll be making so much money it’s crazy and if you don’t know or are on the verge it’s a long road ahead, or you’ll end up losing money for sure. If you know AdWords like a master you’ll find yourself making thousands and never have to worry about money ever again.
Most people online do not know how to “create traffic themselves”.. they rely on partners, Joint Ventures and things like that. While this is fine “in theory” they do not know the real business of internet marketing… Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.
What’s the real secrets behind adwords anyway? AdWords in most people’s eyes is an “expense”, but you cannot look at it like that. AdWords is an investment.. There’s risk involved, but there are also huge long lasting rewards hiding behind door #1. When you start seeing it as an investment, like you are buying a house or something, your mindset will change.
Knowing how to make an adwords campaign profitable and return a positive ROI is a science all by itself. Many people investing money on adwords are millionaires and breaking even… crazy right? No! Once you are collecting leads and your business is established you will have the freedom to do whatever you choose and it’s all profit from there on out.
What you want to do initially is funnel prospects from “browsers” into “clients” and not just “customers” as most people do, they stop and put a lid on it! Alright he payed me, good… now scram. Acting as an affiliate and making money is “great”, BUT, you have no leverage, no viral possibilites, nothing that will get other people to help you… It’s fine to begin as an affiliate, but move on to bigger and better things as soon as you can!
Once you have established your list and it’s around 10,000 people you can start to look for other people’s stuff and sell advertising in your newsletter or whatver you do there. But please understand that you WILL NEED a heck of a lot more control over your business in order to make any serious figures online.
You need upsells, backend strategies, high end products as well as these cheap, lead in products at $17-$97. Once they have bought you can upsell them bigger and better things. That’s what you NEED to focus on.
A lead is a lead and you should treat them well and keep them on your lists. If it’s your free tirekicker list, get them to invest in something more risky, by building a relationship with them. Establish trust and upsell them your $497 homestudycourse that’s in downloadable format online. They may not get it, so make them know about your $2999 coaching classes instead… understand?
Do you now see how that initial $47 investment in adwords to make $45 back is worth thousands more? Great! Perfect, that’s what I wanted you to learn. Start pursuing your backend strategy and go make some sales for coaching classes or whatever you need. If you are lazy (like me) you just refer them to other coaches for a 25-50% commissions of the $2999 sale! That’s $1000-$1500 profit, but still it’s amazing how that “free lead” became your daily paycheck =)
This is exactly how many of these “big name gurus” are making their money… They are not making “much at all” just selling freaking e-books as an affiliate off of AdWords, let me tell you right now! That’s insane to believe. Their backend strategies are so strong you wouldn’t believe it and THAT’S how it’s done. Do what they do, no what they tell you to do.. Alright?
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