Things You Must Do To Optimize For Google
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Big supermarket chains are successful because they attract plenty of traffic through their doors. Each person that walks in through their door is a potential customer. Your internet business is no different. Your success lies in getting traffic to your site. Each visitor is a potential customer. The search engines play a huge role in getting visitors to your site.
In order to get the traffic you require to run a successful internet business, you need search engine traffic. To get this traffic you need to be listed in the first 20 listings. The first 10 really needs to be your goal. This is the first 2 pages; Here are some thing you need to do.
Get the best keywords
First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.
Look for long tail keywords. Long tail keywords are keyword phrases of from 3 - 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.
Here’s how to optimize your site
One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.
In your research you have chosen one or two keyword phrases that you will use. You need to make sure that this phrase appears in the title tag. Preferably in the beginning of the tag. It is important. This keyword phrase MUST appear at least once in this tag.
It is also important to have a unique title tag for each page.
An XML Sitemap can be helpful. While it does not directly affect your rankings, it will help Google to more quickly index the changes you make to your site.
Robots.txt is also very useful. This is the first file the Google Bot will look for. It will also help eliminate 404 error pages.
This has been just a few points that will help in getting your site into the top 10 to 20 of Google. There are many more things we can and should do. They will be the subject of future articles.
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