Internet Business Optimization Tips and Ideas | Google campaign management: Advanced Settings

Google campaign management: Advanced Settings

Filed Under Site Promotion


Not What You're Looking For? Search Again.

Custom Search


by Kirt Christensen

One reason why many advertisers using Google campaign management may not be running their ppc management campaigns as efficiently as possible is due to a lack of knowledge of the different options that are available when setting up a campaign in Google. You might be aware of the basic features, like the keyword research tools. However are you aware of some of the more advanced features that Google management offers?

Here’s a list of several of the most important options that can affect your campaign that you may not be aware of. Every one of them determines how often your ad is shown and by whom, therefore they have a major effect on how much money you spend on clicks.

1. Manual bidding - This feature was formerly known as set maximum limits. This is the most common way an Adwords management account is set up. What this does is allow you to decide the maximum amount you are willing to pay for any keyword in your campaign.

2. Conversion Optimizer - if you’re already using Google conversion tracking, this feature is available, if you have enough traffic and sales. You decide how much willing to pay for an “action” to occur, and Adwords adjusts your bids for you automatically.

3. Budget Optimizer - using this feature, you can tell Adwords how much money you want to spend each month, and then you can let your account sit. Adwords will then automatically manage your account to generate the most possible clicks, within budget.

4. Preferred Cost Bidding - this setting allows you to choose the “average” price you desire to pay per click. Adwords then chooses your bid prices and makes sure that it equals what you set. This doesn’t mean that your bids are going to be the average amount or less, some will exceed the


If you are looking to maximize profitability from your Google Adwords campaigns, the best option to select is the manual bidding option. One thing you have to remember is that not all keywords are worth the same.

So, you’ll want to manually adjust bidding on all of your major keywords and keep close track of which keywords are making money and which ones are costing you money. Manual bidding is the only option allows you to do this.

Using the Budget Optimizer is probably the biggest waste of money out of all the options above. It’s the “lazy way” to do Adwords and you will pay for this laziness through the nose. You simply select a monthly budget and let Google do the rest. That said, there’s no way to verify that Adwords is being efficient with your budget.

Conversion optimizer and preferred cost bidding have their place if you know what you need to pay to stay profitable and you don’t care whether you are maximizing profitability as long as you generate sales at the cost required.

These are four of the less commonly known about options in Google Adwords. Use them wisely to maximize profit!

About the Author:
Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you’ve been looking for info on “adwords professional“, grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in’s and out’s of adwords and more.