Internet Business Optimization Tips and Ideas | 4 Strategies to Slingshot Your Website Traffic

4 Strategies to Slingshot Your Website Traffic

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by D. Hatcher

The life blood of any Internet marketers business is traffic. Without traffic how can you expect to make any sales? It doesn’t matter how good your sales copy or website is traffic is the key. You could have the best looking website on the planet and it wouldn’t make a bit of difference in your bottom line if you don’t have traffic. Without a sufficient amount of traffic you will not do well. This article is going to cover four very simple things (and I might add, inexpensive) that can be put to use immediately. These are tried and trued methods for getting targeted traffic to your squeeze page.

Write articles. This is a great technique that does more than just bring traffic to you. It puts you in the position to show your expertise and build trust in your prospects’ minds. This is very important. People have to trust you if they are going to order. Nobody will buy from you if they don’t first feel comfortable with you. Articles are a great way to “break the ice”.

Here is what to do. Write a series of articles relating to your particular market. Submit two articles per week to major article sites such as ezinearticles.com or goarticles.com. At the bottom of the article is an area that is referred to as the “resource” area. You can have a signature (or bio) in that area. You can include information about your website and include a link to your webpage. If people value the information you offer, they will click the link and be taken to your website. This is why it is extremely important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.

Exchange links with popular sites. This method works on two levels. First of all, you will receive traffic through the your links posted on other sites. Also, as more and more websites link to yours, your search engine rankings naturally begin to rise. This can be a major source of traffic. Showing up on the first page of results in the major search engines can bring you tens of thousands of visitors per month.

Here is how to get links to your site. Find sites that are very similar in theme to your site. Make a call or send an e-mail to the site owner about the possibility of doing a link exchange. Send them a link to the page that you are displaying on your website that you have already put their link on. Now it is their turn. They will do one of two things, either accept your offer or not. If they refuse to add a link to your site on their website, simply remove their link from your site.


Use Pay Per Click advertising. Although Pay Per Click costs money, it can be a very good way to drive targeted traffic to your site. If you select your keywords with care and make proper bidding choices it can be a very cost effective and useful tool to add to your marketing plan. Google Adwords and Overture are the two top Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising as well, often for less cost per click than the “big guys.” To get the most out of Pay Per Click advertising you need to be armed with at least a bit of knowledge on the subject. I suggest buying a book or ebook on the in’s and out’s of pay per click advertising before starting a campaign.

Submit videos to video sites. Videos are one of the best ways to get yourself “found” on the internet. Major league videos can also be made with the most basic equipment. For instance, you can use a small digital camera with a movie mode or an inexpensive webcam. Processing your movie can be done using a free video editing program that is part of your Windows operating system.

Here is what to do. Make a video about your product, business or opportunity. Upload your video to Youtube and give it a catchy title and description based on the content. Writing a good title and description is what drives or attracts an audience to your video. For instance, make sure to do some keyword research and use those keywords or “tags” that are geared for the audience that you want to reach. I could go on about keywords and titles but that is a subject for another article. But for now, you can simply learn from what others are doing. Do a search on Youtube for videos that deal with the same subject matter. Look at the descriptions and tags that are on the most highly viewed videos and “learn” from them!

While any one of the traffic generating strategies mentioned above can make a difference in your marketing efforts, I suggest using all of them. Doing this will give you more traffic in the shortest timeframe. The more you put into the methods discussed in this article the better they will work.

About the Author:
Getting website traffic is only part of the battle if you’re trying to make money online. It helps to have an offer that is popular or sought after. Offering Free Money Online is a step in the right direction. Check it out. It works, and it’s free!