You find the ads everywhere, stories of folks who use Adwords to market their product and make 100′s of dollars of profits and they only work a few hours a day. They want to convince you that this is a common situation and it can be your situation too, making 100′s/day just by booting up your computer.
What isn’t said is that internet ad campaigns require a whole lot more than 2or 3 hours of work each day, particularly if you are just setting up and starting out with your campaign and getting all the keywords and ads running at peak performance. Nothing else you do will demand the same level of intense micro-management.
Think about it.
On top of your to do list is going to Googles database and getting the popular search terms that relate to your topic from the latest search data.
After that you make up a list of keywords that are pertinent to your product, then compare that list to the list from Google. (The simplest way to make the list is write down the terms you would use if you were going to look for your product on the internet.)
After you have your keyword list as you want it, you need to decide what you are going to bid on them. No you aren’t going to contact Google and tell them you will pay so much money for getting to use the keyword in the ads and such for your campaign and have google contact you and say ‘yes’ or ‘no’. That is just crazy.
Instead, Google uses the policy that the ad that appears first in the list is going to be the one seen the most often and generate the greatest amount of profits to secure their own profit.
AdWords operates on a pay per click basis. This means that the advertiser (in this case you) will be charged a fee every time that the ad is clicked and a viewer follows the link to its webpage. This has nothing to do with whether a sale is made.
An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click.
When bids are set and the ad is run it is essential to have careful monitoring on the activities of the ad, as well as any change in the usefulness of the keyword .
After ads or keywords become less popular (and less profitable) you launch a new campaign to replace it.
The chance are you won’t get away with doing practically nothing to make hundreds per day using a Google Adwords campaign. But you can learn the great skill of multi tasking and micro managing and using those skills you can see your business prosper.
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