Internet Business Optimization Tips and Ideas | How to Market Your Podcast

How to Market Your Podcast

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by Theo McLanahan

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.

You have many choices when it comes to marketing your podcast. One way to market your podcast and grow your list at the same time is to keep your podcast private. Simply set up a mailing list within your autoresponder for the subscribers to your podcast, and include the sign up link on your website.

Should you already have a mailing list, simply send those members an email letting them know you are offering an exclusive podcast- encourage them to sign up. You can also ask your affiliates to spread awareness about your podcast, and offer them the opportunity to buy advertising.

When you are ready to release a new podcast, send an email to the people on your list with the downloadable link. Of course, you can also use this list to market other products and services you offer.

If your goal is to gain website traffic and find new customers through your podcast, you could choose to make your podcast available to the public. Similar to blog directories, there are many podcast directories that allow you to submit your podcast. People come to these directories and search for podcasts they may be interested in. Many people could easily access your podcast, without knowing your website existed beforehand.


You will need an RSS feed added to your podcast if you are to submit it to a directory. This works similarly to a blog directory. This is a very simple procedure; there are many different feeds to choose from- try doing a Google search to find one.

iTunes is probably the most well-known podcast directory, and you can easily add your podcast to the iTunes store. The term “iTunes store” may be misleading. You don’t have to charge for your podcast. This link: http://www.apple.com/support/itunes/store/podcast/ will take you to Apple’s Support page. There will be a form you have to fill out before your podcast can be added; this page will also answer any questions you have about adding your podcast to iTunes.

There are many other directories that you should also submit your podcast. The more places you have it listed, the more likely you are to have visitors find it. Two other large directories are Podcast.net and Podcast.com. By simply doing a Google search, you can come up with many more.

About the Author:
Are you trying to get your internet business off the ground? Stop chasing income and treat it like a business. Visit the Internet Marketing Chaos blog at http://www.netmarketingchaos.com for a hype-free take on how to build a business online.