Internet Business Optimization Tips and Ideas | For Those Who’d Like to Make a Web Site and Think They Can’t

For Those Who’d Like to Make a Web Site and Think They Can’t

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by Phyllis Wheeler

Getting into the global marketplace is easier now than ever before. The Internet allows you to tap that marketplace from your living room. But what if you don’t know how to make a Web site?

Access to the world’s marketplace isn’t the only big change. Traditional jobs are becoming scarcer. Maybe your job future doesn’t look as assured as it once did. This is a good reason to look at income from a small business. In fact, there are entrepreneurs out there who have made a lot of money from the Internet.

But you’re not taking the first step. You don’t know how! And you think you can’t afford it.

There are plenty of tools out there on the Internet that will help you. They are template Web sites that do nearly all the work for you. But there is one problem with them: you don’t learn the skills you need to know to manage the site! As a Webmaster you will need to some HTML, the formatting language for Web sites. You’ll need to add affiliate links, shopping carts, and clickable ads — three of the big tools you’ll need for earning money on your site.

Learn HTML? Isn’t that like learning a programming language? Isn’t it hard? The answer is, no it isn’t really a programming language. It’s a formatting language. And it’s really not hard at all. The basic principles are very simple. Here’s another bonus for you: you don’t need to know very much HTML at all to do what you need to for a simple Web site.

You will need special software that makes both the HTML code and the Web site as it looks in a browser. There are three alternatives for you: Macromedia Dreamweaver, the most costly at several hundred dollars; Microsoft Front Page, a simpler piece of software that you can buy for around $100; and Nvu, which costs you nothing. Nvu is open-source software. Open-source software is available for free; those who create and maintain it donate their time, often to provide us with an alternative to Microsoft.


You’ll need Web site hosting, too. (That’s renting space on someone’s server in cyberspace.) You can pay a lot of money for plenty of bells and whistles. But what you really need to get started is a simple hosting solution. You can find these for as little as $25 per year, including domain registration (that’s reserving a domain name that is just for you, such as www.myspot.com). The secret is usually this: the hosting company wants you to deal with them for both domain hosting and domain registration. You can put “cheap domain hosting” into a search engine and look for simple, user-friendly solutions.

E-books are becoming more and more common. When you buy an ebook, you are paying for the information in it, pure and simple. In fact, that’s all it is, information. You have to provide the printer if you want a hard copy. E-books are popular because they provide information instantly–something that folks in our culture are happy to pay for. In fact, you may be able to find an e-book on how to use Nvu.

About the Author:
Make sure you sign up for Phyllis Wheeler’s six wise free Internet business lessons. If you would like to make a web site on a budget, you can do it using Phyllis Wheeler’s e-book Web Site ABC’s and free software Nvu.