Internet Business Optimization Tips and Ideas | Choosing Your Keywords for Google AdWords

Choosing Your Keywords for Google AdWords

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by Kirt Christensen

Many people are familiar with the premise upon which Google AdWords is founded-the ability to create an advertisement utilizing specific keywords so that when a consumer is searching for a specific subject Google will proudly display the ad along with the various search results.

Using this set up you can see an exponential increase in the ad’s appearance while the advertiser is not driven to use the more doubtful marketing schemes used by other marketers.

What does the advertiser do to select the keywords? What key thing makes one set up keywords more valuable that any other?and what keeps a third from having the same impact as the two others? There are various ways that advertisers use to be sure their advertisements get the desired viewership.

First thing to do is to have a brainstorming session, think of the service or product and write down all the words that come to mind. Include everything specific, general, crazy and serious. The sky is the limit.

As soon as a large list of possible keywords is put together, the list should be gone through and the words most closely related to the product/service should be selected. These words should not eliminate the possibility of the ad being shown in general searches.

At the same time you need to know that keywords that are too broad will get too many result and the searcher is not going to want to look at them all. Internet users tend to have a severely diminished attention span when searching the internet. If the ad isn’t shown in pages one through five, the searcher isn’t going to see your ad.


Happily a searcher once he gets frustrated with this too much information tends to hone his search using more specific keywords or phrases. When both general and closely related keyword phrases in the list a marketer increases his chances of getting his adds seen by the searchers.

Utilizing this new keyword list, the next place to go would be Google’s keyword finding tool to add still more related words that can help you along the road to success with your AdWords campaign.

Making sure that the ads are targeted toward the people who are likely to buy something (known by the term ‘target audience’) is the most vital aim of all ad campaigns. Don’t forget that.

By focusing the keyword list to their needs and by using the popular phrases they use that will make sure that the revenues from the ad campaign reach their potential while the expenditures are kept in check.

About the Author:
Need to optimize or “fix” your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he’s the man!