Chocolate is candy, right? Well, not necessarily. Xocai (pronounced like: sho sigh) is MXI Corp’s brand name for their line of healthy chocolate. That claim is supported by the absence of trans fats, wax, refined sugars and the presence of high levels of antioxidants as certified by Brunswick Labs, an independent testing organization. People interested in a network marketing business opportunity can sign up to distribute Xocai healthy chocolate products.
MXI Corp, headquartered in Reno Nevada, was established a few years ago by the founders of Pure De-lite Products, a leading distributor of low-carb sugar free chocolate. From that background they became interested in the antioxidant-rich aspect of chocolate and ultimately formulated xocai, the healthy chocolate. At the time of this writing, MXI is well established having grown to over 50,000 distributors and gaining sales momentum. Of course, it is still a young company with much of its growth ahead of it and has few distributors compared to many MLM companies.
Xocai healthy chocolate is offered is cookies, chocolate squares, nuggets, omega bars, protein bars and the activ liquid. The health qualities of the chocolate stem from the high antioxidant content of specially processed cacao plus added ingredients such as Acai berry. It is notable that Xocai is rich in epicatechin which has been the subject of recent favorable scientific findings (Science Daily Article March 12, 2007). Special processing to preserve the antioxidants together with the absence of refined sugar, wax and trans fats set Xocai apart from other chocolate.
Independent Xocai distributors join the business for a $35 fee and an order for two to six cases of chocolate. The company has a binary compensation model with no flushing of group volume. The extra volume carries forward to the next period. In addition to retail profit, associates earn quick check bonuses upon adding new associates, down line building bonuses, the infinity bonus on the binary down line and executive and leadership bonuses at the higher levels. In aggregate, 50% of total commissionable sales volume is paid to the distributors.
It costs about $300 to become a Xocai associate if you go with the two case activation order. Then you have a monthly auto ship of one case ($110) until you reach executive level which requires two case per month. When you think about it, $300 is not a lot of money to risk on a business startup and most of the money is in product that you are going to want to consume. The monthly auto ship expense may be offset by reduced purchases of other candy or sweets. Overall, this strikes me as a low risk business venture.
As far as marketing tools go, the company provides each distributor with a nice website including retail store and back office with business tools and training. The website and product brochures are of excellent quality. Those interested in pursuing international business can venture outside of the USA into Canada, Australia, New Zealand and Japan as of this writing.
With healthy chocolate as the drawing card, this should be an easier business to promote than many. I can attest to the fabulous taste and texture of the products. The remuneration plan seems to be quite fair and lucrative. The marketing tools are well done. I think that customer and rep retention will be better than average because people will like having the chocolate (without the guilt) arrive each month. Business minded folks should give this network marketing opportunity serious consideration.
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