There is a tool in Google for keyword research. The “Tools” link is found at the top of the screen in the colored bar. There are options now. If you have a website finished, up and functioning and you don’t want to have to begin at the beginning collecting keywords, go to “Site-Related Keywords” and put in the address for one or more pages from that site. Google will then crawl your site searching out relevant keywords for your site.
If you want to use keywords that are variations of the main keywords for your site than you want to click on the “Keyword Variations” tab and enter one of the core keywords. You won’t just get variation from Google you will also get a whole boatload of related suggestions if you click on the small box on the right marked “Use Synonyms”. The results you get from Google are the results you would hope to get from a top of the line search engine. Quality results!
Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won’t give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on “Show Columns” and choosing “Keyword Popularity”.
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets.
“Another really cool innovation that Google offers is “Global Search Volume Trends”, a graphic showing a month by month account of average searches your keyword gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn’t give you and information about your competition that you can’t get from any other free service. And it doesn’t cost you a penny extra.
On Wordtracker
If you use Overture’s tool to find all of the searched-on variations of “learn German,” then every result it lists for you will have those two words in it:
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Won’t there be people interested in learning German use other phrases?
Of course there are. How about the guy who wants to “study German” or “study in German”. There is also the individual who might type in, “learn Deutsch” or even “sprechen sie Deutsch”.
But how do you know what other possible keywords there are? Answer: Wordtracker’s Wide Search.
Let’s say now that you’re bidding on keywords for cell phones. Go to Wordtracker, and you’ll get these suggested variations:
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
The terms you get from Wordtracker can open up new market that might never have considered, all you have to do is let loose your imagination. You might be like others looking at the keyword list and decide that selling the accessories for Nokia phones is more profitable than selling the phones themselves. This kind of unexpected revelation is only one of many. Doing the research helps bring these to light. Keep your eyes open!
Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by
illuminating the keyword varieties individuals have searched for throughout the past 60 days, and
disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.
Beyond including plurals and singulars, there aren’t any other spelling varieties given, such as “cell”, “cell phone” and “cellular”. You have to run those through individually.
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