Why is it that one group of internet marketers make money from their client list with facility and other marketers can barely make a dollar or two?
One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in another of my articles.
Another key is offering something they can’t keep themselves from accepting. It took a great amount of trial and error til I got the formula just right, and getting up in front of an audience and telling about it and the profits I made from emails was daunting.
My record offering to a live audience is over $95,000 dollars on a weekendpretty good for only my list and not with JV partners or any affiliate action.
When creating an offer there are 3 ‘must have’ steps to making an order producing one. You may want to include other things like a guarantee or testimonial section but these are the boiled down, basic must haves.
Step One: Offer a Unique Irresistible Benefit
What do they gain from the bargain? What are they getting?
That’s the benefit. You’ll also notice I added two additional parts…unique and irresistible. What makes your offer unique from everything else out there? Why should anyone buy it over all the other choices available?
If you don’t have an answer, you don’t have a compelling offer.
Even if you’re offering a product by someone else, you must come up with a way to make your offer unique and different. Don’t just pile on bonuses haphazardly. Offer something just a little different from everyone else.
Step Two: Scarcity
Create a reason why people should act right now. Is there a limited number available? Will the offer expire in just a few days? Why do they need to act now instead of in a few days or weeks?
Possibly you will have a time limit on the First Bonus and it extends only till Thursday. Possibly this printing of your item is limited to 65 copies. By not giving them a time limit you are allowing them to “think” about it until they forget it.
Third Step: Reason Why
Why in the world are you offering such an incredible deal? No one believes you. They all think you’re stretching the truth. All those other marketers use scarcity when they’re lying. Why should they believe you?
Why are you offering a deal that seems almost too good to be true? Did you purchase too many and you have to get rid of them at a loss? Do you have to earn money quickly to pay a tax bill? Does the product have some scratches on it?
Presenting an offer to a live audience, I explained my motivation for making them such a terrific deal. I needed a quick response from them so as not to look like a fool in the eyes of 150 or more people. This was easy for them to understand and easy for them to believe my motives for making them such an offer.
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