New Website Needs Visitors
Every website owner quickly comes to the realization that without traffic from visitors, the most perfect business plan and the most polished website means nothing. And it doesn’t take long to learn that having great content is not enough by itself to ensure success quickly, at least.
How Visitors Find Your Site
Search engines, especially Google are the main places that visitors come to find information on the web. With luck, your site provides just the information that the web searchers are looking for. Your site needs to be listed high in the search engines for words (keywords) or phrases that people are searching for – as high as the first page of the results since most people stop at the end of that first page when searching.
SEO – What Is It and How to Do It
Search engine optimization (or SEO) is simple the attempt to get a website and its pages placed well for relevant keywords in the major search engines – especially Google. So, if your website provides a market timing service for exchange traded funds (ETFs) for example, you would want your site to be near the top of the list in Google (and on the first page) when a web visitor types “etf timing system” into the Google search box.
There are Two Kinds of SEO (mainly)
One kind of SEO is On Page, the other kind is Off Page.
On Site Search Engine Optimization
On page SEO is simple the attempt to provide content on your web pages that the search engines will index quickly and will put high in the search results for your most important keywords. On page SEO is accomplished primarily through using the key words you are attempting to attract traffic from in your headlines and the text of the page.
The Other Kind of SEO – Off Site SEO
One word defines off site SEO – links. The search engines, especially Google, place great stock in having keyword rich links that come into your site. The anchor text for such links is the most important part of the link’s structure. The most important part of the linking strategy itself is obtaining links from quality sites, especially sites that are linked by theme to your site.
I’m a Website Owner and I Want Traffic – Which Type of SEO Should I Concentrate On?
Unfortunately, there is no clear answer to this question. Although you can get a lot of visitors to your site with a comprehensive linking strategy, it is important that you have quality content that is related to what the visitor is seeking or else the bounce rate (the visitor clicks away from your page without visiting any other page on your site) will be high and getting the visitor to come to your site to begin with won’t mean anything.
Content without links will rarely be enough – to get your site to live up to its potential you must do both types of SEO.
Obviously, you must balance the effort you put into on page and off page SEO to achieve the best results.
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