Niche Marketing Strategy…3 Easy Steps to Success!
Filed Under Internet Marketing
Not What You're Looking For? Search Again.
Niche marketing strategy is a widely used term - and no one really knows what to do with it and how to implement it.
Is looking for less competetive keywords a strategy or a tactic? Some say it is a strategy…
Not really it can be a tool - a tactic that can help you to achieve one step on your way towards your goal
what the heck is niche marketing?
Niche marketing is to decide to which audience you talk - you segment the target audience and find a still profitable segment and focus on that.
Example: Your favorite hobby is internet marketing and you want to use your knowledge to start a profitable internet marketing consulting business.
Your first step should be to ask yourself:
Who is interested in this kind of service i offer?
So at first sight - everyone who is interested in earning money on the net is your audience.
This is sure no big help for you when you try to write your first salesletter for your service - as this is not a well defined niche - you would try to be everything for everyone.
Use excel to segment this list. It is important to think of prospects with same intrests.
Example:
People who want to start their home business people who have an existing offline business and want to add internet to their marketing portfolio people who already started with internet marketing but have not succeeded till now …
Not bad, but you should segment this even more:
Use the above and find segments in the group.
Consultants who have not used the internet till now for their offline office or even more targeted - lawyers who want to add internet to their marketing portfolio
Last step is to segment the list horizontally
Now find the problems they people in this targeted fields have. Brainstorm a bit and add them to your excel spreadsheet.
Example: for your home based business owner who currently works in a day to day job - one problem will be how to start an internet business while working in my day to day job 8 to 10 hours a day.
The laywer may want to use the net to drive a bunch of targeted presold clients to his company.
Now you have a matrix where you find possible customers with their problems.
Now what do you do with all this?
Now you can decide which of the targeted audience to take and which product you sell to them - as you have a very clear picture.
And best of all you will see that there are many people out there who have similar needs and can use same product with just tiny changes.
- Finding a Niche to Target with Information Products
- Niche Marketing - Marketing Strategy
- How to Set Yourself Apart From Other Affiliates
- Brainstorming Ideas To Start Your Information Product Business
- How Can You Find the Best Affiliate Markets?
- Choosing the Right Product
- Use Niche Marketing for Your Affiliate Marketing Online Business
- Building a Highly-targeted Opt in List: When Money Lies Beneath t
- Niche is Key for Affiliate Marketing Online Business Growth
- Making Money with Niche Markets
More Internet Business Optimization Tips
