Wikipedia, the popular online encyclopedia defines ‘article marketing‘ as “a type of advertising through which a business writes short articles related to its respective industry.”
Internet article marketing works very well. Did you ever think about why there have been a lot of article directories appearing everywhere on the internet for the past year? Internet article marketing is a wonderful way to get lots of interested traffic to your blog or website. By using articles to market your site, you’ll save lots of money by not having to spend money on advertising services.
Depending on how competitive your niche is, the costs can begin to add up very quickly. Often times you end up with a negative return on your investment. This can be easily overcome by using internet article marketing.
By using article marketing, you can become a known expert in your particular niche(s).
Internet article marketing builds many incoming back-links to your website which will benefit you with lots more targeted visitors in the long run.
Internet Article Marketing – How Does it Work?
As you are aware, the WWW is made of many websites. All of these sites contain “content”. People are usually searching for content around a specific subject. This information is found usually by the use of a search engine. Search engines go out and crawl the internet, visiting each page. The search engines then digest this content and index it by using the descriptions and content found on each page.
The search engines give you the best information that they have about the subject you are interested in. They do this by carefully cataloging and arranging the information that they found when they were crawling the web. This information has to be accurate, and be closely related to the term that you searched on. If they are written well, articles are considered a very valuable information source from which to learn.
For websites to keep visitors returning to their websites, a webmaster has to give their visitors accurate, interesting and timely information. This aspect is crucial for someone who maintains a daily blog. If the blogger wants to climb high and remain there in the search results for his given niche, he has to make posts to his blog every day.
As I’m sure you are aware, you need to post everyday to your website, and this can gobble up alot of your valuable time. As a webmaster, you can supplement the content on your site with quality, well-written articles authored by other people. The only requirement is that you leave the author’s resource box intact including keeping the links live if that is how they were when you retrieved the article from the article directory.
Ok, What Is An Article Directory?
An article directory is a website that contains a wealth of articles in one large database. These articles are categorized by topic. Authors can post their articles there. Publishers (such as bloggers, and other webmasters) can find free articles relevant to whatever their website is about. Article directories contain a vast array of information on almost every niche that you could think of, and probably several that you never thought of.
Some article directories only accept articles written on certain niches such as computer technology, or internet marketing or even particular health issues. All that you have to do is read their submission rules and see what is allowed and what is prohibited. At most large article sites you can submit your article on just about any subject as long as it doesn’t promote hate, put down someone’s religion, or sexual orientation, or advocate violence. Other than that, the world is wide open on what you can write about.
What Do I get in Return For Giving My Articles To An Article Directory?
Following the last paragraph, there is a place where the author can place his resource box. This usually contains one or two sentences about the author and invites the reader to visit his or her website for more information beyond the article.
When you submit your articles to an article directory, you’ll gain many benefits. Not only will you get free marketing from it, you’ll also get lots of exposure.
Research is Important
Just like any aspect of marketing, internet article marketing is not any different. You need to research the topics of your articles. You can do this by looking at and reading blogs and visiting forums which are relevant to the subject that you are writing about. Often a good place to start is to see what people are “talking about”. Now that you have a topic, or probably several topics to write about, you should be able to write an article between 300-700 words without too much trouble.
Ok, Now That I’ve Written My Article, What Next?
First, make sure to post your article on your own blog, or website. Wait for a couple of weeks to a month until after your article is indexed by the search engines. You can tell if your article has been indexed by the search engines by searching for the title in in “quotes”. Once you find it, it’s ok to submit it to the article directories. You would want to do it this way becuase you’ll want to avoid any possible duplicate content penalties as much as possible.
Wait a month? Are you Serious?
There is a new way right now of writing and submitting your articles to your own website or article directory, as well as about 700+ as of this writing. Each article directory is submitted a unique, well written version of your article. This provides well written , non-duplicate versions of your article eliminating worries of duplicate content. This is called the Unique Article Wizard, and right now it’s so confidential that I can’t tell you about it here. I had to sign an agreement with the creator promising that I would not discuss the methods in detail. Check my resource box for more information.
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