Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, “A picture is worth a thousand words,” is right!
Remembering the written and speken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.
Emotions as well as memories play a major role in decision making. Human behavior is mostly influenced by emotions and not by logic and reason. The influence that our memories have on us drive our emotions. We want our marketing to spur emotions.
Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.
People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.
Ever wonder why you watch a commercial with amazing visuals full of party lights, dancing people and fun; only to find out it is about lip gloss? There are minimal words but lots of emotion. Now the lip gloss in your mind is tied to friends and fun.
Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.
Related posts: