Internet Business Optimization Tips and Ideas | Web Traffic and How to Get Your Share.

Web Traffic and How to Get Your Share.

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by Russell Bolton

The one thing Website owners are looking for is Traffic, but there are many types of Traffic. The one thing to avoid is concentrating so much on getting traffic that you forget to analyze the quality of the traffic. There is definitely a wrong type of traffic which will only waste your bandwidth.

Websites use advertising for different reasons. A global brand such as Coca Cola would more than likely just be strengthening the brand whereas another site may be directly selling a product or building a list. It’s important to remember to track all traffic to make sure that it’s serving it’s purpose and valuable advertising dollars are being well spent.

In some cases, it is easy to see the difference between various traffic sources. For example, it is usually much cheaper to buy Pay Per Click (PPC) ads for a content network than for a search network. On a content network, ads appear on related web sites while on a search network they appear as the result of a user keying in specific search terms.

You will tend to find that most people who click on ads placed on the content network tend to be browsers looking for information rather than people looking to make a purchase. People who type in specific search terms in the search network tend to have done most of their research and are more likely to be ready to buy a product. because of this there is much more demand for the search network which means a higher PPC cost.


As a short term way of getting traffic pay per click is very effective but careful watch has to be kept on the cost of this traffic and conversion rates as it is very expensive. Without proper tracking unprofitable campaigns which seem to be profitable are just going to drain the budget. Organic traffic, i.e. appearing high in the search results which is in effect free traffic is the best way to go but unfortunately takes longer. Search Engine Optimization is required here: This is the process of optimizing web pages to get high positions in the search engine results. This is a long term answer to Traffic and initially should be done alongside pay per click.

Its very hard to rank highly for more generic keywords especially in popular niches where competition is fierce so aim for long tail keywords or “low hanging fruit”. There are lots of good keyword tools to help you find these and they are much easier to rank for so if you can build a significant list of these and optimize your pages accordingly you will get ranked and also get significant traffic from these.

Article marketing is under utilized and can produce good traffic as well as a significant number of quality links back to your site. Other options include joint ventures and email marketing but remember your primary objective should always focus on Not paying for traffic that isn’t generating sales.

About the Author:
Click the link to see Russell’s Company CarbonCopyPRO. Russell is an experienced Internet Marketer from the UK. He is offering a Free Editable Content Website for anyone who becomes a Consultant of the CarbonCopyPRO Marketing system under him