Face-Off Over Facebook: Friend Adder Marketing on Web 3.0
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The answer is the Microsoft, Yahoo! and Google, of course. Facebook is the hottest online social activity site, the vanguard of Web 3.0 (beyond Web2.0) and the semantic web revolution, Facebook. Facebook, which is three and a half years old, has seen its popularity explode in recent months - and the business community is desperate to get a piece of it.
You may have seen the headlines; pitting Microsoft, Yahoo! and Google against each other in a battle to “own” a piece of the internet’s hottest site. When the dust settled, Microsoft laid claim to the prize, paying an almost unbelievable two hundred and forty million dollars for a 1.6 percent stake in Facebook. Using “Microsoft math,” this means Facebook is now worth approximately fifteen billion dollars.
A huge payout, a relatively small stake, yet Kevin Johnson, president of the platforms and services division of Microsoft, calls the deal a “major advertising syndication win for Microsoft.” Is Facebook really worth it? It is to Microsoft, who, in the face of Google’s aggressive marketing presence, wants to lay its own claim to the next generation of computer users - who not coincidentally make up a huge portion of the Facebook user community.
It’s also clear that this is an incredible validation of Facebook’s sudden skyrocketing into the internet consciousness. The company intends to grow its presence across the world and employ twice as many workers in the upcoming months ahead. Aware of its marketing power, it’s also rumored to be coming forward with a new platform for onsite advertising. Owen Van Natta, Facebook’s head revenue officer, commented that the company was “very fortunate to have a lot of folks interested” in a marketing partnership.
Why is all the massive marketing buzz suddenly swirling around Facebook? Well, when your numbers show a 50 million active member base, with a growth rate of 200,000 new users a day, that tends to get internet marketers’ attention. There’s also a prestige factor as Facebook is looked at as a poster boy for Web 3.0 technology - a standalone online operating system that has nothing to do with Windows or Apple. Beyond that, there are the five thousand plus free Facebook applications that make interacting on the site so much fun - at no cost. You can have your own car, post photos, videos and songs you love, send other Friends hugs and tons of other activities contained in all the Facebook tools at your disposal.
Obviously, if heavyweights like Microsoft and Google are fighting over Facebook, they’re convinced there’s a huge marketing opportunity to be had on this site. That means smaller internet marketing firms and individuals aren’t going to want to be left out in the cold. And they don’t have to be.
Currently, new, innovative and amazingly effective Facebook marketing software is being released - a prime example being the Stealth Friend Bomber, Facebook Bot Edition. Automated and painless, this easy-to-use Facebook Friend Adder gives your marketing operation a huge boost with Mass Facebook Friend Requests, Messages and Pokes. Using a Facebook bot like this takes your marketing message to a whole new level.
It’s clear that Facebook is the battleground for both the next level of technology and the next level of marketing on the internet. The marketer with the best set of software tricks has the best shot at reaching the denizens of this highly-desirable and thriving online community.
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