As I mentioned in part one, the best system to sell e-books online is through a single page website. Now that you have created an awe-inspiring and amazing headline, we can concentrate on other parts of your website for marketing information products.
It is not enough to list all the features of your amazing product. You must consider your customer, decide on the benefits of your product, and right with that in mind. As an example, your wedding e-book has many features – it is 67 pages long, it contains several interviews, it has a money back guarantee.
The benefits of your e-book are that your wedding will be beautiful, that you will not spend money needlessly, that you’ll save money, that you’ll be the envy of all your friends, that your wedding will be as unique as you are.
High-priced advertising executives understand this, and sell products based on customer benefits.
The next time you see a commercial for a fast food restaurant, pay attention to what they’re selling. They don’t talk about the buns, or the meat, or the potatoes, all important features. Instead, they sell benefits – the chance to spend time with your family rather than cooking, or the chance to look cool in front of your friends.
Of course, you don’t have to go to that length to explain the benefits of your e-book. When you were writing copy, keep your customers in mind. Clearly explain how your e-book helps them – in their career, their home life, or even on their wedding day.
You should also include testimonials on your website. Include references from people who have read your e-book, used your ideas, and enjoyed great results. You should also include a moneyback guarantee – this will make your customers feel more secure when they buy your e-book. Last but not least, don’t forget the “Buy It” button!
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