Internet Business Optimization Tips and Ideas | 7 Insider SEO Tips To Booast Your Website Traffic

7 Insider SEO Tips To Booast Your Website Traffic

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by Peter R. Doliaen

Gone are the days when you could get easy traffic from the search engines using doorway type pages, or even cheap clicks using PPC such as Google Adwords. The recent Google Slap has made it now fairly difficult to promote affiliate programs using Adwords. Even if you have your own website it now has to meet certain quality standards or the click price goes up rapidly.

Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.

Many internet marketing people have given up on PPC as it is becoming too expensive and almost impossible to make money with. A better solution is to try and get more free organic traffic from the major search engines Google, Yahoo and MSN. These three account for 85-95% of the search traffic out there.

Most website can be improved in terms of SEO with a little work, if you have been neglecting your site over the last few years now would be a good time to do a make over. Here are some quick fixes that you can make:

1. One of the biggest problems webmasters have these days is the issue of duplicate content on their website. It’s a very common problem to have because it’s so easy to just copy and paste material from other sources onto your website. There maybe no copyright issue or problem but the search engines hate it and may de-index your pages into the supplemental results. Fix the problem by writing some original content and remove the offending content.

Get more free orangic traffic to your website by adding some original content, ususally add at least 500 words per page using keywords important to your business and some good descriptive text. The search engines will simply love this and if you do the basic page SEO requirements you will get listed. Be creative in how you generate the original content, you can pay students or even school kids, ask workers or employee’s, or even write some of it yourself. The key point is that it is original, it does not have to be Shakespeare.

3. Many websites still keep affiliate links for years even though they have never made any money from them, if this is you get ride of them. If they are none productive not only do they make your site look un-professional they can also bleed valuable page rank from your site. If you want to keep them fortunatley there is an easy fix, see below for details.


4. Most websites have non profitable pages, or pages that are not expected to rank in the search engines. Examples are the site map, contact us, privacy policy and disclosures pages. It is a big mistake to link these pages from every page on your site, there are several problems. The extra linking will degrade the link reputation for the pages they are on making them less likley to rank for the page keywords. They will also again bleed rank from the important pages. It is only necessay to link these pages from the home page, visitors will easily find them there.

5. It is important that every page in your site has a unique title and description, don’t bother with the keyword meta tag. manually check, or do some sort of search with your web design tool to check that you don’t have pages called “New Page 1″ (created by Frontpage!), or index.htm etc. Also check that you don’t have pages with duplicate titles and descriptions, this is easy done when you copy one page and use it as a template for others. Don’t expect these sorts of pages to do well in the rankings.

6. When linking to pages that are not important to you, like the privacy page, the contact us page and in affiliate links etc, use the nofollow parameter to stop your valuable page rank from being wasted in pages that will never rank in the search engines. For example if your link is this:

Click Here For Info

Alter it to this by inserting rel=”nofollow” as shown below in the link

Click Here For Info

7. Back links to your site is still the number one factor in determining your search engine position. The best way to achieve this is by submitting well written and original articles to the top article directories. The article should be between 575 and 800 words in lenght and contain a resource box linking to your website. Modify your articles as much as possible when submitting to different directories to avoid duplicate content issues.

About the Author:
Peter R. Doliaen is an affiliate marketer and an expert in search engine optimization, he loves to get more search engine rankings and is constantly on the lookout for the best search engine optimization ebooks.