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the simple truth about building one way links

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by KC Kudra

Link Popularity Through the use of RSS Feeds for One-way Link Building

An effective link building strategy can be achieved by utilizing RSS feeds as a way to increase link popularity. Real Simple Syndication usually referred to, as RSS is a way for websites to syndicate their content to other sites. RSS feeds and blogging make it easy to build your links into your shared content.

The more times your RSS feed shows up on other sites the more links there will be to your site. Each of these links is like a tiny endorsement for your site and adds points to your link popularity. The good thing now a days are most major blogging platforms like Blogger.com and WordPress a major independent open source blog script include RSS capability. Another way if your blogging system doesn’t have RSS capability you can use a program like (RSS Builder is freeware) or another good one is FeedForAll.

The act of syndicating your content all over the web is easy with RSS. With the capability of adding RSS feeds to your blog built into most blogging systems it makes building your link popularity a breeze. The more sites that pick up your RSS feed the higher your link popularity score will be which in turn helps your search engine ranking.

Be Careful When Setting Your RSS or it Might Not Validate

When using the ever-popular WordPress blogging script you will find a multiple amount of plugins that will work with it. Of these one of the more important plugins for our discussion is the ones that make adding your RSS feed to peoples feed readers simple. One of the more popular ones is available from the website AddThis.com they make a plugin for there popular bookmarking and social networking announcement services.

You need however to be careful when putting together your blog titles and watch out for their structure. A fair number of the services that allow you to reed your RSS feeds have strict adhesion to RSS Validation rules; for example My MSN will not let you import your feeds if they do not have validated titles. Characters in your title such as quotation marks, apostrophes and such will cause your titles to not validate under these rules and thus prevent a number of people from being able to receive your feed.


This can get tricky when you have a title that really screams out for an apostrophe such as “Today’s Breaking News” great for human consumption but the validator will hiccup at the apostrophe in the word “today’s.” You’ll want to avoid these kinds of things even if it is a compelling title I would suggest rewording it to say “Hot News Today” and avoid the whole headache entirely.

Secrets of Using a Blog Pinging Service Effectively

Using a dependable blog pinging service makes these one-way link-building strategies even more effective. Now in no way is this a substitute for solid well written content or fast breaking news but can put your link building into overdrive. If you give your readers value then blog pinging is a simple and easy way to get the word out that your site has been updated.

You want to pick a pinging service, which allows you to ping multiple services from one web location. You could go to each service but this is a) unnecessary and b) very time consuming which kind of goes against the nature of blogging. You want to be able to ping dozens of RSS aggregators, search engines and feed directories from one simple to use web form.

A side note we find it works better to ping each service individual this sounds difficult but once you generally fill in the form it is just a matter of selecting the feed service you wish to ping each time and click the ping button. Every service has their pros and cons but the time you save and the links you will build are priceless. A word of caution ping each service only once per post or you could get your site listed as a Spammer. In conclusion you should make it part of your posting schedule to ping every post too.

About the Author:
Next time you publish to your website, why not take a crack at pinging your website with PingTheWeb a website pinging service that allows you build your websites link popularity. Pinging should be involved in your one way link building campaign. Get a totally unique version of this article from our article submission service