Internet Business Optimization Tips and Ideas | Writing The $1,000,000 Press Release; You Can Do It

Writing The $1,000,000 Press Release; You Can Do It

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by Daniel Z. Kane

Well written press releases have produced great results for businesses of all sizes, from America’s largest corporations to small neighborhood restaurants and one person websites.

Press releases, even if only moderately successful, can reach tens of thousands of potential customers. And, whether you pay for writing and distribution, or do everything yourself, no form of publicity is more cost-effective. However, you must do everything right.

Start with these simple rules.

Press releases need not contain earth shaking news. But, to be successful, they must contain information publishers and editors think will be of interest to their readers.

You can see what kinds of news releases are likely to be published by reading your target publications…the publications in which you would most like to have your releases carried.

Do not write in three paragraphs what can be written in two. Article space is at a premium in all media. If your article is “long”, it’s probably “wrong”.

Incorrect spelling, improper punctuation, and poor grammar are death. If your press releases would make your high school English teacher cringe, get a friend to proofread them or hire a pro to write them. And, if a pro writes your releases, you should still have them proofread. Nobody is perfect, but your news releases should be.

This is worth repeating. In terms of the length of press releases, less is more.


If you have any doubt about your ability to write an effective release, hire a professional. It’s worth the relatively modest cost if the release generates enough press for you.

Be sure you get your release to the right people. Do some research and/or use a service to distribute the release. Find the media folks who might be interested in your release, and don’t waste the time of others.

Do what many experienced marketers do. See if you press releases, with or without a little editing, can be used to add content to your website, can be adapted to become a blog article, or can be used as copy in your print publications.

Start modestly with a relatively brief, targeted news release. See which publications use it and what kind of results it generates. Then write a second release, determine who used it and how you were impacted. By continuing to write and distribute releases, and by determining how effective individual articles and distribution methods are for you, you will soon learn how to use press releases to their best advantage.

I can tell you from personal experience that a few good press releases can bring a lot of business to your door, even if that door is a website or a home-based business. So, why not start now?

About the Author:
Daniel Z. Kane owns popular websites on online degree programs and online colleges. Dan is an experienced high school counselor and university dean.