Internet Business Optimization Tips and Ideas | The 3 Things You Must Pay Attention To With Google Adwords

The 3 Things You Must Pay Attention To With Google Adwords

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by Jeremiah Baker

Google AdWords can be a confusing beast to get control of if you’re not following a system for managing your account.

The 3 most critical elements of your AdWords campaigns.

1.) Keywords - You need the right keywords and enough of them to effectively reach your potential customers.

2.) Ads - Your advertisements must be written so that your potential customers find them attractive enough to click on them. (Clearly promote the benefits of your offer in your ad copy do not talk about how great your company is.)

3.) Landing Pages - Design your landing pages with the goal of getting your visitors to take your call to action. Follow proven landing page design techniques.

Look at how your keywords are performing daily. You do not want to spend money on Keywords that are generating clicks but no conversions. Clicks cost money and you want to put your money towards keywords that convert.

If sales leads are your goal then track how well each of your keywords are generating leads.

Use keyword matching to gain more control of how your keywords trigger your ads on Google. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 You can also save a lot of money by deleting keywords that are generating clicks but no conversions.

You should track your Click-Through-Ratios (CTR) every day. The higher your CTR the more clicks you’ll receive per page views. Also, Google often rewards advertisers with higher CTR’s be moving your ads toward the top of the page without you having to increase your cost per click. A high CTR means your ad is relevant to the keyword you’re targeting and this makes Google and the searcher happy.


Split test your ads to increase your CTR’s. Google gives you the ability to split test your ads right in your AdWords account. After creating an ad you’ll see a link where you can create a “new variation” of your ad. Create 2 ads and let Google split the traffic between them. After 30 clicks or so on each ad you can go to www.splittester.com and enter some data and this tool will tell you which ad is going to be the winner. Delete the looser ad and immediately create a new one to start your split test all over again. (make sure that you check the box in your AdWords settings to “rotate” your ads and not “optimize” your ads or the split test feature will not work.)

If you delete the losing ad and start your test over again each time you should start to get higher CTR’s. Never stop this process.

Your landing pages should be built with conversion in mind. You want your visitors to take your call to action and not to navigate to another page on your site or go back to Google and search again. Follow proven landing page designs and you’ll find better conversion rates.

Google’s help page for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675

If you want more success with AdWords follow the 3 points in this article every day.

About the Author:
Take him up on his free 30 minute AdWords consultation at www.JeremiahBaker.com