Internet Business Optimization Tips and Ideas | How To Get More Sales Leads Using Google Adwords

How To Get More Sales Leads Using Google Adwords

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by Jeremiah Baker

If you sell to other businesses (B2B) and your business needs a steady flow of sales leads then this article is for you.

This article is an introduction and overview to using Google AdWords to generate sales leads online.

If you find it valuable to get in front of your potential customers when they’re actively looking for what you sell then Google AdWords is one of the best ways to do this.

General process for generating sales leads using Google AdWords.

Give something away that is of value to your potential customers. Put your giveaway on your website and you require your visitors to fill out your registration form before they can access your giveaway. You generate leads when your visitors fill out your registration form.

Put your offer on your website. Sign up for Google AdWords, create an ad that promotes your offer, choose a few keywords that are relevant to your offer, in your ad put the URL of the page on your website that contains your offer.

The Four Steps to Using Google AdWords to Generate Leads for Your Business.

1. Giveaway something of real value on your website (Lead Generation Magnet). Your potential customers are searching for something of value. They want demos, trials, how-to-guides, etc. They want something of value right now.

2. Put your free giveaway on a page on your website (landing page). This page should have a headline clearly calling out the main benefit of your free giveaway then a paragraph or two describing your giveaway then 3-5 benefit driven bullet points, then a registration form where you ask for name, email, phone number (you have more fields in your registration form, the fewer requirements the more leads you’ll generate in general). Keep your landing page simple, few navigational elements. Remember your goal is to get your visitors to fill out your registration form.


3. Open a Google AdWords account. Select the countries, states, cities etc. where you want your ads to show up, write an Ad promoting your free giveaway, choose a few keywords related to your giveaway, set your desired daily budget and cost per click, then send your visitors to the landing page URL that you created in step 2.

4. Take advantage of Conversion Tracking. Conversion tracking allows you to see how many leads your generating, and how much it’s costing you per lead on average. This information allows you to measure your Return On Investment (ROI). Google offers a free conversion tracking tool in your AdWords account. Place the small snippet of code that Google provides and insert it on your thank you page, the page that is displayed after someone registers on your thank you page.

Next Steps:

By following these 4 steps you’ll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Do not just setup your account and let it run.

About the Author:
Jeremiah Baker grows his client’s sales through highly-profitable pay per click management. His clients rave about how he helps them grow sales!