by Davion Wong

There are probably a thousand and one ways to improve link popularity for your website so that it can rank well in the search engines. Many come and go but article marketing and content publishing still remains effective even till today. The search engines exist for content and this fact is not about to change. Articles and content work by attracting targeted traffic, get more links to your website and help your site rank well in the search engines.

Of course, the articles need to be related to your website content, and include relevant keywords both in the title and in the body of the article. At the same time, the articles need to be useful to the reader, without artificial keyword stuffing, and generally something that can be called a great content.

In other words, in order to improve your link popularity, you need articles that motivate readers to bookmark your site or share the link with other readers; website owners also need to be impressed to such an extent that they publish your article on their website.

From what we can see, writing good articles is the way to go. Imaging having more articles published and indexed in the major search engines. This can bring you a lot of traffic. In each article that is submitted, be sure to set up the author resource box correctly. Make sure the link to your website is working properly. It helps also to include a statement giving your readers the right to reprint or publish your article on their sites provided nothing is changed. Each publisher who decides to post your article on their high PR site means one more powerful link to your website.

Where do you submit the articles to? Article directories are the places where you want to post them to improve link popularity. These are free to submit and just one article can make a whole lot of difference to your web traffic. Due to time constraint, you may not be able to optimize the whole traffic building process by submitting to hundreds of article directories.

If time is a problem to you, target only the best ones that are highly favored by the search engines like EzineArticles, GoArticles and ArticleBase. There are others which are worth considering also. Once again, do not forget to place your website link at the author resource box. Otherwise, your article posting becomes worthless and will not help to improve link popularity at all.

Other ways your articles can be used include newsletters, free e-book distributing (simply arrange all your articles in an appropriate order and your e-book is ready!), creating a mini article directory on your own website (will make it more organized as well), and submitting articles to the websites related to your industry. As you see, article writing and publishing is well worth trying if you want to improve link popularity of your website at a low or no cost at all.

Read a review of some of the more popular article submission software at my article marketing blog that can help you to improve your link popularity and traffic to your site.

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