If you listen to Sydney Johnston in front of live eBay seminar audience she asks everyone first an really easy question. More often than not people get the answer wrong. It is all to do with how people percieve things and experienced internet business owners have learned to think outside the box.
Your level of achievement in an virtual business is going to hinge on your preceptions an how open and imaginative you are.
Sydney Johnston was in on the ground floor with sites like eBay but she has never viewed it like the general public tends to. The question she asks her live audience sounds like a no brainer: “What is eBay?” But, it’s a trick question.
What she is really doing is testing the perceptions of her audience. And every time she catches them inside the box.
But that is exactly what she is hoping to illustrate she wants the attendees to have their eyes opened to the huge potential that a site like eBay with millions of daily buyers can bring to them.
She wants her students to see eBay as more of an opportunity than a mere auction site.
Sydney Johnston started to understand the massive potential of eBay when she started to sell expensive books. Almost by accident she built herself a list of 250 serious book collectors and started communicating via email with them on a more frequent basis.
This is where innovators take what eBay has to offer and run with it. Most people see eBay as the beginning and the end. Many think of it is the place to sell single items and nothing more.
However those who grasp the principals of marketing have latched on to the much wider opportunities that exists on such a highly popular site full of buyers.Opportunites abound for the savvy switched on opportunist.
For them eBay is simply the route to the gold which can provide them with a never ending stream of highly qualified customer lists that can be contacted off eBay for years to come.
It almost goes without saying everything is in the follow up which few on eBay either know or choose to ignore.
For people like Sydney that sale is just the first step in a long and hopefully mutually satisfactory relationship.
Success on eBay is about tying products together and expanding the newly formed relationship.
If I sell a set of diamond earings what items will my customer be looking for next maybe the matching ring and bracelet
Successful marketers see that initial transaction as an introduction that requires diligent follow up. What are you going to do differently today to change how you make money on eBay today?
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