Three Tips For Article Marketing
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There is no doubt that article marketing is a powerful way to promote your business. By writing quality and informative articles, readers will consider you the expert in the field of your business. This is very important because you will be able to build up your image as an authority in the business.
You can also put your website link in the articles. As a matter of fact most article directories allow authors to put up to three links in each article they submit. Besides the website URL, you can also put the link directly to the product page. As an internet marketer, you can also put a link to your affiliate site.
As discussed, you can put the links to your website in the articles. This will help to boost your search engine ranking too. As you may probably know the number of back links to your site plays a significant role in determining the ranking of your website. The links in the articles are in fact back links to your site and this will help a lot if you are doing search engine optimization. You can bear the following in mind when you are writing the articles.
1. The resource box: For most article directories, the resource box, or the bio box, is where you put your links and URLs of you website and products. As a matter of fact most directories do not allow you to put links in the article bodies. It is very important to create a good resource box. Usually, you will put no more than four sentences in the box. In fact it will only make the readers feel uncomfortable if your resource is too long.
Normally, you will put the links and URLs of your website and products, as well as the author name, in the resource box. In fact you may find that all the tips for article submission out there will suggest you to put your author in the box. And I will say it is a must. This is because some article directories will turn down your article if you do not include your author name in the resource box.
2. Article content: Without any surprise, the content of the article is also very important. The article should be informative and useful to the readers. Remember that the aim of submitting articles is to build up your image as an expert in your industry. You will fail to do so if your articles are just rubbish to the readers. As a result you should pay extra attention to the content.
Examples of good content of articles are product reviews and news about your industry. You have to bear in mind that you are not selling directly using the article. Instead you are trying to give more information to the readers. As a result you should avoid writing the articles like advertisements.
3. Submission of articles: Of course you can manually submit your articles to the article directories. However, it is suggested that you use some distribution services or software to submit your articles. It is not worth spending the time on submission. If you have the time to submit the articles manually, you would better write more articles so that your time can be utilized.
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