Internet Business Optimization Tips and Ideas | Search Engine Optimization Begins With Backlinks

Search Engine Optimization Begins With Backlinks

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by Michael Manley

Directory Marketing is a seldom used phrase which gets talked about a lot and can be considered to be something other than what you might think. Webmasters would call Directory Marketing an pathway to earn more by creating many different kinds of niche directories and lacing them with Google Adsense and making money from it. While this is a great wayto do it, there are other ways to look at Directory Marketing. You can create valuable backlinks with web directories and they will help bring traffic to your website by improving your search engine rank and link position.

Directories might look like nothing but another index to quite a few, but in reality, a well put together SEO Friendly directory can be a great weapon in your SEO toolbox. Why? The reason why is a directory which manually handles listings can create a quality website for internet visitors; and Google and other search engines understand this. That is why, when you list your website with a directory, it is instantly percieved as a quality backlink to your website.

What is a value added or quality backlink? By looking up the Pagerank (PR) of the sites you submit your site to, you can check the value of your backlink. The essential part is submitting to a decent range of sites which vary in Pagerank to give your backlinks a even flow and not a rigid or pre-planned appearance. You definitely want more PR5’s than PR0’s, but there is a method to our madness here.


Different methodologies in your lisitng plan will get you further in the long run. A lot of directory webmasters are very keen about enhancing their own Pagerank and will stop at nothing to get to a higher rank. This is awesome when you get in on the ground floor of a directory which jumps up from a PR0 listing to a PR5 in a short time. Instant link popularity for your indexed site and a natural graduation of your site’s status. Also, you might jump into a situation, like the Aviva Directory, which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.

List your site in as many directories as you can. The key here is not to do it too fast. Meaning, do not hire a freelancer or submission service and have them submit your site to 1000 directories in 4 days. Google looks at this like SPAM. Search engines will think you are manipulating the system to get a higher rank and then downgrade your site, effectively rendering your hard earned backlinks to mean nothing.

List your site mainly to Free sites, but also use Paid Directories, especially Bid for Position Directories as the value in these types of links are only starting to be seen. When submitting your site, remember the criticality of using anchor text. Identify your site’s specific string of keywords and start with about 5 solid word choices which fit just right. DOn’t use one word listings. ALway use 3-7 words as this creates keyword pathways to your site by way of the search engines.

Remember, building backlinks is simple. Just ensure you have a plan and understand it takes time. Backlinks cannot be built overnight, but building them through Directory Marketing will help you build better ones.

About the Author:
Mike has several highly rated and well established Free SEO Friendly Web Directories, Article Directories, and he is an authority on Building Backlinks.