Internet Business Optimization Tips and Ideas | Raise Your Web Rankings Using No Seo Guru

Raise Your Web Rankings Using No Seo Guru

Filed Under SEO


Not What You're Looking For? Search Again.

Custom Search


by Rick London

I wear many hats. For a long time I have been a cartoonist. In my mid-40’s I went back to college and studied business and Internet technology. Suddenly I was an IT Professional and a cartoonist. The conflict was deciding if I should just be an IT pro, or continue my cartoons. After all, I had spent a decade on the cartoons and built numerous gift stores, some megastores with inventories of 100,000 products. What to do? Now I had some new tools, a major one known as SEO (Search Engine Optimization). I decided to utilize that skill to work on my cartoon and cartoon gift sites. It was a good decision. I am learning new things about SEO every day. I am hardly a guru.

Nine times out of ten, the writer of that ebook has downloaded other ebooks, before writing his/or hers and simply copied the main points, thinking, “If I bought it on the Internet, and from a guru, it must be hot stuff. It is hot stuff. It is the road to Internet hell.

I do not write or sell Ebooks at this time. Why? Because I don’t consider myself a guru or an expert. A lot of people shouldn’t who do. I am very good at it, and I am one of the few who has SEO’d my own cartoon website into the Alexa Top 100,000 websites (as low as 65,000), but that still does not make me an expert. I am pursuing more education before I use that word to describe me. Let’s just say, for the most part, I believe I know what I’m doing, and people pay me to do it, generally before they pay “an expert”. And there is a reason. I research, I read, I double read, and I triple read, not just sites on the Internet, but scholarly books in our university library.

A day doesn’t go by that someone doesn’t say, “My website is a month old and I think I’m using the wrong keywords. I’m using “X” company for PPC and they aren’t worth a damn. I’ve been with them a month.” And many other complaints that reflect a lack of patience.

Using one form of SEO only such as good keywords, or incoming links is not a good idea at all. The search engine algorythms are changing and now they are looking for a combination of factors.

When launching your website, look at it as a store in an empty mall in a part of the North Pole where no man has been before. Your job is to find a way to attract people to visit there, and eventually make it a major tourist attraction. Not such an easy task. But very do-able.

Can we expedite this process? Of course. That is, if you want to get kicked off most of the major web engines. You simply start spamming and spamming is a numbers game. The problem is spamming is bad net-etiquette and even illegal in some states. And you will be spinning your wheels. That is not just email spamming but blog spamming, article spamming and any other kind.

One SEO method at a time. Learn it well and go to the next. Learn it well and go to the next. I always start with keywords and blogging and go to the more complex ones like article marketing and ppc advertising after I’ve mastered the first. Some like to learn it all at once. It’s a matter of style. Use keywords wisely and sparingly and very targeted. Don’t stuff them all over your site.


Get a blog, preferably a blog within your own domain. Remember you are also branding your product or service and you want it to be your blog, not Facebook or some other big name. When you blog with them, which is okay for meeting people, socializing etc., you are helping brand them. If you feel so charitible then do so. I have blogs at many different sites, but I use my main blog with my company’s name on it the most often. That is my “focus blog”. I visit free pinging services and update my blogs.

I am a firm believer in article marketing using keywords. You are not just reaching your targeted audience, you are offering them extra value. If you are not a writer, considerer hiring one, even if it is just for a few articles. Don’t forget Ezinearticles and Isnare. Those are the two most read directories. There are many others that can help too.

Article submission software and services that prevent spamming are out there, but know what you are looking for. Read the reviews on the web. The good ones can write, edit and rewrite your article and allow you to use targeted keywords that prevent it from pinging unwanted blogs.

Buyer beware, though, when using these softwares and services and make certain they do what they say they do. A good place to start is Tucows or Download and read some of the reviews. Cnet offers good advice also.

Again, be patient. You will have written at least dozens of articles most likely, before you notice a change in your ranking and difference in the numbers of site visitors. Also, in article marketing, as in any other kind of SEO, “Its a jungle out there” or even a war, and everyone is vying for the top position. So for heaven’s sake don’t just write an article and put your link. Google is on to that and can see through it pretty fast. Write something of value and substance that people can and will use.

PPC Advertising often comes up in conversations. I use it, and so should you. But before using it, read the tutorial or knowledge page that the service offers. I have used most of them and find Google Adwords to be the easiest interface and most flexible. MSN Adsense, though not as big, offers some fun surprises too. Both offer quality hits.

A lot of people swear by the smaller pay per click companies, but I have never had much luck with them.

On that great big Internet there is so much to learn, and I am but a beginner. I will share hopefully good information, as I research and find it to be accurate. I know targeted keywords and article marketing works in my own Londons Times Cartoon stores, and I have seven of them. If I didn’t use it, I would simply have seven desert islands with a lot of optioned undeveloped land.

About the Author:
Cartoonist & Owner Of Cartoon Gift Stores Rick London Learned & Did Search Engine Optimization his own way. Research. See several of his Hilarious Gifts & Collectibles at Guru-Free Search Engine Optimization Cartoon Empire Builder Reveals All, and