Internet Business Optimization Tips and Ideas | Niche Marketing - 3 New Ways To Discover Untapped Niche Markets

Niche Marketing - 3 New Ways To Discover Untapped Niche Markets

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by Davion Wong

Marketers have come to understand that niche marketing is powerful and can be extremely profitable when you find the right niche to target. Some smaller players are smart enough to dig deeper into broad niches to discover smaller and underserved ones. They know that these are where potential gold mines can be found. However, not everyone is willing to think of new research methods to discover new online market niches and prefer to stick to old conventional ways.

Keyword research is a significant inseparable part from niche marketing research. Almost everyone has at one point of time used keyword tools like NicheBot, Overture, Google’s Adwords Keyword research tool and even WordTracker. The basic concept is to check out the competitiveness of a keyword. With the right keyword and niche, they then use PPC or build a content website around the keyword.

All is not that simple and fast, though. In order to discover really profitable niches, you need to dig deeper and take an advantage of many more tools the Internet offers. You may have never thought to use them in your research - and deprived yourself of an excellent opportunity to mine loads of niches craving for quality supply. Here are a few examples how you can expand your search:

1. Top online auctions like Yahoo Auctions and eBay are great for finding out what people are spending their money on. From there, you get to see which are the best selling products, and what the most popular categories are. This gives you a good feel of what sub-niches you may target. From the prices offered as well as the selling prices, you can understand more about the consumer behavior and market trends. This is perfect as your niche marketing tool.


2. Social networking sites like FaceBook, MySpace and Groups Google are great places to do your research as well. Read the posts and comments of the visitors and members. Check out the most popular topics and categories. You would surely notice what people are gossiping about and most importantly discover new niches you can pay attention to.

3. If you already have a broad niche in mind, but want to narrow it, search for the news on your topic and see what the top viewed pieces are. Use the same tool (if available) on the websites offering a variety of information on your topic - look what articles get the highest number of reads.

Generally, any kind of website that reflects the audience’s interests and opinions can and should be used as a powerful niche marketing tool. If you take time to look around, you will realize that the Internet abounds in opportunities to help you on each and every step of your market research. Inventing new ways of researching untaken niches can provide you with even better results than all the common search tools niche marketing entrepreneurs normally use.

Take a look at a powerful tool mentioned in my income blog that can be used to build income pumping websites based on these topics discovered from your niche marketing research.

About the Author:
Read a review of Niche Empire Generator and see how it can supercharge your sales and traffic. Read this for more niche marketing secrets.