by James M. Crosswell

First let’s talk what a squeeze page is. A basic squeeze page is a simple page that plays a powerful role in list building. They have played a vital role in how Internet marketing has evolved recently. In general they have massively increased traffic to their users’ websites. Used correctly squeeze pages are a powerful tool in your internet marketing tool box.

Using a squeeze page correctly will allow you to give your visitor a brief look at your website and allowing them to sign up for more information on what you are offering.

Included in your squeeze page is usually a web form that gathers information your visitor types in and sends the information to your autoresponder which will in turn send out prewritten emails out to your subscriber on a predetermined timeline.

You will want to have an enticing headline and some interesting content that will reflect what you are offering your main website. All of these aspects combine to encourage your visitor to sign up on your mailing list quickly.

It is a good idea to keep your squeeze page as simple as possible to focus your visitor on signing up right away. You can give something away for free, such as a short and informative course offered via your autoresponder in return for their name and email address.

To recap, this is what a squeeze page can consist of. An enticing title telling the visitor what they will get for signing up. You will also want convey to the visitor what they will receive, how it will help them, and how they will benefit from this help.

This will be the basis for you building your list. Your squeeze page offers something to get that email address and get them in your system so you can market to them sometime in the future.

In pursuing wealth in internet marketing, squeeze pages are a necessary part of your strategy. When your visitors opt in they are giving you permission to market to them via email and you will be avoiding any legitimate claims of SPAM. You will be offering them a way to opt out of your list when you use the more popular autoresponder systems.

All of the reputable autoresponder systems that are currently in use utilize the double opt in process. This means your visitor signs up on your squeeze page and then will receive an verification email that will contain a link that they need to click to verify they ok with your sending them emails.

It happens every now and then. People figure out how to bypass your sign up page to try and get your report of product without opting into your list. You can utilize some encryption tools that will prevent this,

When you start using squeeze pages it will become vividly clear that they are a very effective marketing tool. So what are you waiting for? Get started.

Once you start building a list you want to give your subscribers useful information or products to show good will. You don’t want to be a marketer that just hammers your mailing list with offers while never really giving them anything useful. It turns off potential customers and you will lose sales if you beat your list up too bad.

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