Internet Business Optimization Tips and Ideas | Improving Your Website Performance With Inbound Links.

Improving Your Website Performance With Inbound Links.

Filed Under Internet Marketing


Not What You're Looking For? Search Again.

Custom Search


by Peter Slevin

The most important part of any internet marketing campaign is to obtain inbound, one way links from other websites. Search engines use link popularity as the main yard stick by which they judge the importance of your website. Finding good places to get links to your site can be a time consuming project, but there are plenty of reputable companies who can perform these tasks for you.

Search engines have also begun to rank the importance of the sites that link to you. In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google’s page rank facility to determine how Google views the site. Most surfers will view the top results for their chosen search terms as the most important.

There are lots of good companies out there to whom you can outsource your link building and article submission.

First, you should acquire links from human based directories such as Yahoo, Open Directory Project, and Google Local Business Centre. Take special care in accurately submitting your site in the right category and use a good description of the site. The search engines consider websites that are listed in the top directories to be credible sites, and this will have a positive effect on your rankings.


There are thousands of internet directories out there that you can submit your site to. Choose the ones that have a good Google Page Rank as these will have a better effect on your search engine rankings.

Ask your suppliers and business contacts to provide a link from their site to yours. Because you are already doing business with them, this should be an easy task to accomplish.

PR and article submission is an effective means of acquiring links. Press releases and articles with your URL embedded in the resource box will help you secure links in news articles about your company. It will also help with creating awareness which may lead to unsolicited links from interested parties.

You can never have too much relevant and unique content on your site. Search engines love it, and they will reward you with higher placement in search engine results. Update your site frequently.

Getting links is crucial to the success of your website. Whether you decide to pursue this yourself, or employ a consultant to do this for you, it is something you must do. Your success depends upon it.

About the Author:
The author of this article owns and operates an Internet Marketing project in Ireland. Peter is actively engaged in marketing his Irish Gift Store and his Memorial Trees project.