Internet Business Optimization Tips and Ideas | How Can I Make Money With Articles Using Banner Advertisements?

How Can I Make Money With Articles Using Banner Advertisements?

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by M Romeo

Once the darling of the internet marketing world, and how almost all advertisements are done. Banner advertisements have been ignored by many internet marketers. However, if you have a content-rich, article based website it is very important to promote your site well and drive quality traffic to the site. One often overlooked method is banner advertisements.

Why Banner Ads?

Most internet marketers use banner ads to get highly qualified and targeted traffic from a complementary website. For instance, a webmaster forum might have a banner ad for a hosting company. Monthly fees can range from tens of thousands of dollars a month for a high traffic site to $50 for a permanent banner on a smaller niche website. The results can be comparable and oftentimes much cheaper and faster than SEO or PPC. There are also numerous free banner exchanges that you can look at as well. There are numerous possible ways to implement banner ads, and we’ll look at each.

Free Banner Exchanges

When you use a free banner exchange, you basically exchange banners with another websites banner at no cost. You put their banner on your site, and they’ll put your banner on their site. Now, the attraction to this method is it’s cost. FREE! But, there are some issues with it. First you’re limited to how many exchanges you can do. You can only exchange so many banners before your website starts to get cluttered. Plus you’re opening up the doorway to your web traffic choosing to go somewhere else that isn’t going to make you any money. Also, you should definitely be careful with who you link to. There are some “partners” who end up creating “banner farms” or “link farms” with tons of banners all over their websites. These websites end up doing about nothing for your traffic as there are so many other ways for their traffic to go.


Paying For Banner Ads

While paying for banner ads may seem expensive at first, as long as you have properly designed your banner campaign and can track your sales, your banner ads can pay for themselves many times over. Of utmost importance in deciding where to buy a banner ad is the amount of traffic that the web page gets. Is the traffic quality traffic, with similar interests to whatever you’re promoting on your website. It won’t do you much good to pay for a banner ad about a video game on a website about cat health. Secondly, you should make sure that you’re ad is placed in a good area of the website that invites clicks. And lastly, make sure that there aren’t too many banners on the page especially to competitors offers.

Banner ads can be very profitable for your site, if you use a well thought out strategy towards placing them. Quality ads on quality sites, trumps tons of ads on questionable sites. Keep the above tips in mind if you choose to place banner ads for your websites.

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