Prioritize Your Online Business!
Filed Under Internet Marketing
Not What You're Looking For? Search Again.
As an expert in teaching families to start online businesses, I am asked a lot of questions about selling on the Internet. By far the most common question is, “What do I sell on the Internet?” or “WHAT TYPES OF BUSINESSES HAVE BEEN SUCCESSFUL IN E-COMMERCE?”
My answer is always the same - you are asking the wrong question. Products come and go. What is hot one year, is forgotten in the next. Your clients will stay with you forever — if you take a few basic steps to ensure their loyalty. Why not start by collecting their name and e-mail address?
Collect all the e-mails from your visitors. Many autoresponder services include a simple e-mail capture form, making this quick and easy. Those auto responders can also be used to contact your clients, making the job of selling easier. Automatic systems like this one will build your business even as you sleep.
For example, if Bob joins your email list (via your email capture form at the top of your home page) on Monday, he will begin receiving an email every 7 days about who you are, what your credentials are, what you are selling, why they should buy from you as opposed to the other guy, and so on. If Sally joins a month later, she will start receiving your messages in the order she needs to receive them.
A month later, Sally decides to join. Your auto responders send the same messages, in the same sequence. Bob, meanwhile, receives continuing e-mails advertising your products or services. Sending sequential e-mails through an autoresponder is a great way to save time, and your business will build itself.
Isn’t that amazing? Sequential e-mails, like those sent through an autoresponder, can counter your customers’ objections and teach them the value of your product. You are saved the drudgery of answering hundreds of e-mails individually, and your business continues to build itself.
Sequential e-mails ensure that all your clients get the same information, no matter when they join your e-mail list. Your clients will never again miss a valuable promotion, and you will increase your clientele.
I cannot stress enough how important this is. Put an e-mail capture form on your most popular page; usually, this will be your home page. Offer something valuable to your customers in exchange for their e-mail addresses (as an example, I offer mini-courses for marketing online). You don’t need anything expensive. Create an article, a report, even a mini-course - anything that will help your client, and convince them to provide you with an e-mail address.
Concentrate on building that list of email subscribers and you will have an online business for years to come. Neglect building an email list and you are at the mercy of products that may not last through year’s end!
- Refrain from Buying Bulk Mails
- Autoresponders - What Are They?
- Other Notable Common Affiliate Marketing Mistakes
- Utilizing the secrets of opti lists
- Targeted Email List-How To Grab The Pulse Of Online Marketing
- Driving Targeted Traffic To Your Web Site
- Improve Your Email List Building Tactics
- Marketing an MLM Business Offline or Online?
- What Is A Squeeze Page?
- How to Build An Opt-In Mailing Lists?
More Internet Business Optimization Tips
